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Lord Sebastian COE

Lord Sebastian COE

Lord Sebastian COE President of World Athletics | Director of British Olympics | Chairman of The Organising Committee of the London Olympic and Paralympic Games | Chancellor of Loughborough University | Executive Chairman of CSM Sport and Entertainment

Lord Sebastian COE
Lord Sebastian COE's Biography

Sebastian Coe is the UK’s most prolific world record setter and arguably the greatest runner to compete for his country. Born in London in 1956, Coe began his athletics career age 12, at Sheffield’s Hallamshire Harriers squad, where his father was his running coach. In 1977 he made his first mark as a professional athlete, winning the 800m at the European Indoor Championship. After a string of world records, Coe won his first Olympic medal in 1980 at the Moscow games, taking gold in the 1,500m. His second gold came in 1984 at the Los Angeles Olympics. His famous rivalry with fellow runner Steve Ovett dominated athletics through much of those years, and he quickly became the UK’s best known and most cherished athlete - setting 12 middle-distance world records. Coe retired from athletics in 1990 and moved into politics. In 1992, he was elected as Conservative Member of Parliament for Falmouth and Camborne, a seat he held for 5 years, when he became Private Secretary to William Hague, the Leader of the Opposition. In 2000 he was appointed a life peer, becoming Lord Coe of Ranmore. With his sporting and political nous, Coe was asked to head London’s bid to host the 2012 Olympic and Paralympic Games. He led London to victory over Paris, with many pointing to his rousing speech at the 2005 vote in Singapore as the decisive moment. Despite early public cynicism, Coe helped win over the media and London went on to host a phenomenally successful Olympic Games, with Coe at the helm. Following the games, Coe was elected Chairman of the British Olympic Association - a post he held until 2016. He is also Non- Executive Chairman of CSM Sport & Entertainment marketing agency. In 2015, he was elected President of the world governing body for athletics, World Athletics (formerly the IAAF), having been a Vice President since 2007. In the Summer of 2020, Coe was approved as an International Olympic Committee (IOC) member at its 136th IOC Session, and also became a Director at the British Olympic Association.  Packing his speeches with anecdotes from his time as an Olympic athlete, an MP, his chairmanship of London 2012, his turnaround of the British Olympic Association and his presidency of World Athletics through troubled times, Lord Coe demonstrates to audiences his political and strategic expertise in guiding large organisations on the global stage. His themes include leadership, collaboration, crisis management, building resilience, handling change and challenging the status quo. Lord Coe believes in creating a clear, strong vision for an organisation - a simple, transferable set of values which are adhered to at every moment and by every employee whatever their role. This vision, he contends, is key in times of change and turbulence. Throughout his career Lord Coe has found success by leading from the front to make vision a reality. He turned London 2012 into one of the UK’s most successful missions of all time. Lord Coe brings energy, passion and innovation to all his work - qualities which captivate his audiences the world over.  Coe, who has four children, has received numerous honours throughout his life. He was the BBC’s Sports Personality of the Year in 1979 and in 1982 he was appointed a Member of the Order of the British Empire (MBE). Eight years later he was made OBE. Following his appointment to the House of Lords, Coe was promoted to Knight Commander of the Order of the British Empire (KBE) for his services to sport and in the 2013 New Year’s Honours List he was appointed to the Order of the Companions of Honour (CH). He relaxes by walking in the Peak District, supporting Chelsea FC and listening to jazz.

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Lord Sebastian COE Speaker Solutions

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Lord Sebastian COE Keynote Topics
Change, Risk & Handling Uncertainty

In this talk, our speaker shares how embracing uncertainty and managing risk with confidence can transform challenges into opportunities. Drawing from extensive leadership experience in sport, politics, and organisational transformation, he offers practical insights into adapting strategies under pressure, making sound decisions, and guiding teams through turbulent times to achieve lasting success.


Teamwork and Collaboration & Breaking Down Silos

This keynote explores the power of collaboration and the importance of breaking down silos to achieve shared goals. Using real-life examples from leading high-performing teams on the global stage, our speaker illustrates how fostering open communication and mutual respect can unlock collective potential and deliver extraordinary results.


Leadership & Resilience

Focusing on resilience as the cornerstone of effective leadership, this session provides valuable strategies for leading with clarity, vision, and determination in any environment. Our speaker demonstrates how to inspire teams, maintain focus, and turn setbacks into stepping stones, ensuring sustained performance in the face of adversity.


Innovation & Challenging the Status Quo

In this dynamic talk, our speaker reveals how challenging conventional thinking and embracing innovation can propel organisations forward. By sharing lessons from driving major change and inspiring creative problem-solving, he shows how bold leadership can redefine possibilities and shape a more competitive, future-ready culture.

Lord Sebastian COE
Lord Sebastian COE's Biography

Sebastian Coe is the UK’s most prolific world record setter and arguably the greatest runner to compete for his country.

Born in London in 1956, Coe began his athletics career age 12, at Sheffield’s Hallamshire Harriers squad, where his father was his running coach. In 1977 he made his first mark as a professional athlete, winning the 800m at the European Indoor Championship. After a string of world records, Coe won his first Olympic medal in 1980 at the Moscow games, taking gold in the 1,500m. His second gold came in 1984 at the Los Angeles Olympics. His famous rivalry with fellow runner Steve Ovett dominated athletics through much of those years, and he quickly became the UK’s best known and most cherished athlete - setting 12 middle-distance world records.

Coe retired from athletics in 1990 and moved into politics. In 1992, he was elected as Conservative Member of Parliament for Falmouth and Camborne, a seat he held for 5 years, when he became Private Secretary to William Hague, the Leader of the Opposition. In 2000 he was appointed a life peer, becoming Lord Coe of Ranmore.

With his sporting and political nous, Coe was asked to head London’s bid to host the 2012 Olympic and Paralympic Games. He led London to victory over Paris, with many pointing to his rousing speech at the 2005 vote in Singapore as the decisive moment. Despite early public cynicism, Coe helped win over the media and London went on to host a phenomenally successful Olympic Games, with Coe at the helm.

Following the games, Coe was elected Chairman of the British Olympic Association - a post he held until 2016. He is also Non- Executive Chairman of CSM Sport & Entertainment marketing agency. In 2015, he was elected President of the world governing body for athletics, World Athletics (formerly the IAAF), having been a Vice President since 2007.

In the Summer of 2020, Coe was approved as an International Olympic Committee (IOC) member at its 136th IOC Session, and also became a Director at the British Olympic Association. 

Packing his speeches with anecdotes from his time as an Olympic athlete, an MP, his chairmanship of London 2012, his turnaround of the British Olympic Association and his presidency of World Athletics through troubled times, Lord Coe demonstrates to audiences his political and strategic expertise in guiding large organisations on the global stage.

His themes include leadership, collaboration, crisis management, building resilience, handling change and challenging the status quo. Lord Coe believes in creating a clear, strong vision for an organisation - a simple, transferable set of values which are adhered to at every moment and by every employee whatever their role. This vision, he contends, is key in times of change and turbulence.

Throughout his career Lord Coe has found success by leading from the front to make vision a reality. He turned London 2012 into one of the UK’s most successful missions of all time. Lord Coe brings energy, passion and innovation to all his work - qualities which captivate his audiences the world over. 

Coe, who has four children, has received numerous honours throughout his life. He was the BBC’s Sports Personality of the Year in 1979 and in 1982 he was appointed a Member of the Order of the British Empire (MBE). Eight years later he was made OBE. Following his appointment to the House of Lords, Coe was promoted to Knight Commander of the Order of the British Empire (KBE) for his services to sport and in the 2013 New Year’s Honours List he was appointed to the Order of the Companions of Honour (CH).

He relaxes by walking in the Peak District, supporting Chelsea FC and listening to jazz.

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