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Will Higham - Behavioural Futurist & Trend Forecasting Strategist, Keynote Speaker

Will Higham

Will Higham Behavioural Futurist & Trend Forecasting Strategist

Will Higham - Behavioural Futurist & Trend Forecasting Strategist, Keynote Speaker
Will Higham's Biography

Will Higham is a leading behavioural futurist and trend forecasting strategist who helps organisations anticipate what’s next in business, consumer behaviour and the workplace. As founder of trend consultancy Next Big Thing, he has spent over two decades advising global brands—from Amazon to Walt Disney, HSBC to MTV—on how to future-proof their strategies. A sought-after keynote speaker, Will combines data-led insight with practical advice that audiences can apply the moment they return to their desks. About Will Higham Will is a global authority on the future of business. An experienced marketer, his practical approach mixes strategic inspiration with tangible advice. His talks leave audiences excited to face the future, armed with innovative ways to handle tomorrow’s consumers and employees. He reveals what customers, employees and clients will want and expect from companies tomorrow—and the strategies businesses must adopt to attract and retain them. His data-led approach means he is as comfortable speaking on the future of work as tomorrow’s ethical consumer, or how AI, the metaverse and Web3 will actually impact business. An engaging and inspiring speaker, his talks have inspired thousands globally—from Texas to Korea—at conferences for the Financial Times, Barclaycard, Walt Disney, BT, Jaguar and Colgate. Key Achievements & Recognition Will has led Next Big Thing for over 20 years, building a client list that spans Amazon, Estée Lauder, Barclaycard, Kellogg’s and BT. Before founding his own consultancy, he held senior marketing roles at Sony, Virgin and Universal Music Group, working with artists from Michael Jackson to the Rolling Stones. His fascination with music consumers led him into the trends industry, first as a consultant for brands such as Levi’s, then as managing director of online research company OnePoll. Author of The Next Big Thing (Kogan Page), one of the first handbooks for trend strategists, translated into five languages Presenter of Netflix’s Future Of documentary series and a dedicated show for CNBC Regular contributor to The Economist and Ad Age Featured speaker at the Cambridge University Innovation Forum Credited with predicting the “New Sobriety” trend among younger consumers Whether you are preparing for the future of work, rethinking your customer strategy or navigating uncertainty, Will Higham delivers keynotes that are as entertaining as they are actionable. Book Will Higham as a keynote speaker for your next conference, leadership summit or corporate event through Speaker Agency.

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Will Higham Keynote Topics
Create a Workplace Fit for the Future

This keynote explores the key characteristics of tomorrow’s most resilient and productive organisations. Drawing on shifting employee expectations and rapid technological evolution, it offers practical strategies for creating a flexible, collaborative, and purpose-driven workplace. From redefining the role of the office to prioritising adaptability over routine, it highlights what it truly takes to attract and retain top talent in an uncertain future.

Will Higham empowers leaders to think beyond short-term efficiency and design workplaces that foster connection, creativity and long-term value. By aligning space, culture, and skills with the future of work, companies can thrive amid disruption rather than simply survive it.


Future-Proof Your Sales Team

In this session, Will Higham reveals what tomorrow’s customers will expect from the people selling to them – and how organisations can start preparing their sales force today. The talk emphasises the critical shift from transactional selling to emotionally intelligent engagement, built on empathy, trust and long-term relationship-building.

As digital tools transform customer journeys and AI handles more technical tasks, human sales professionals must evolve to offer what machines cannot. Will outlines the new skillsets, mindsets and communication styles that will define successful sales teams in the years to come.


Four Ways to Innovate

Innovation doesn’t have to be radical – but it must be relevant. In this keynote, Will Higham presents four clear, actionable innovation strategies that help companies meet emerging consumer needs and expectations. He demonstrates how forward-thinking businesses stay competitive by anticipating change, not just reacting to it.

The session draws on real-world examples across sectors, encouraging audiences to view innovation as a mindset rather than a one-off initiative. Will inspires teams to rethink assumptions, harness trends and build products, services and experiences fit for the future.


Six Ways to Navigate Uncertainty

In a world shaped by volatility and mistrust, Will Higham equips organisations with six vital tools to build resilience and clarity. This talk focuses on how to lead through ambiguity, respond to shifting behaviours, and engage customers and employees with confidence.

Rather than fearing uncertainty, Will encourages audiences to see it as an opportunity to evolve. He shares insights into consumer psychology, societal shifts and workplace dynamics that can guide strategic decisions, even in the most turbulent of times.


Appeal to the Customer of the Future

This keynote sheds light on what tomorrow’s consumers will truly value – and how brands can position themselves to meet those expectations. From ethical preferences to emotional needs, Will Higham explores the changing motivations behind purchasing decisions.

The session offers a roadmap for customer-centric growth, highlighting how empathy, transparency and purpose will shape the future of marketing. Businesses that embrace these values won’t just sell more – they’ll build lasting relationships with a more powerful, connected and discerning customer base.

Will Higham
Will Higham's Biography

Will Higham is a leading behavioural futurist and trend forecasting strategist who helps organisations anticipate what’s next in business, consumer behaviour and the workplace. As founder of trend consultancy Next Big Thing, he has spent over two decades advising global brands—from Amazon to Walt Disney, HSBC to MTV—on how to future-proof their strategies. A sought-after keynote speaker, Will combines data-led insight with practical advice that audiences can apply the moment they return to their desks.

About Will Higham

Will is a global authority on the future of business. An experienced marketer, his practical approach mixes strategic inspiration with tangible advice. His talks leave audiences excited to face the future, armed with innovative ways to handle tomorrow’s consumers and employees. He reveals what customers, employees and clients will want and expect from companies tomorrow—and the strategies businesses must adopt to attract and retain them.

His data-led approach means he is as comfortable speaking on the future of work as tomorrow’s ethical consumer, or how AI, the metaverse and Web3 will actually impact business. An engaging and inspiring speaker, his talks have inspired thousands globally—from Texas to Korea—at conferences for the Financial Times, Barclaycard, Walt Disney, BT, Jaguar and Colgate.

Key Achievements & Recognition

Will has led Next Big Thing for over 20 years, building a client list that spans Amazon, Estée Lauder, Barclaycard, Kellogg’s and BT. Before founding his own consultancy, he held senior marketing roles at Sony, Virgin and Universal Music Group, working with artists from Michael Jackson to the Rolling Stones. His fascination with music consumers led him into the trends industry, first as a consultant for brands such as Levi’s, then as managing director of online research company OnePoll.

  • Author of The Next Big Thing (Kogan Page), one of the first handbooks for trend strategists, translated into five languages
  • Presenter of Netflix’s Future Of documentary series and a dedicated show for CNBC
  • Regular contributor to The Economist and Ad Age
  • Featured speaker at the Cambridge University Innovation Forum
  • Credited with predicting the “New Sobriety” trend among younger consumers

Whether you are preparing for the future of work, rethinking your customer strategy or navigating uncertainty, Will Higham delivers keynotes that are as entertaining as they are actionable. Book Will Higham as a keynote speaker for your next conference, leadership summit or corporate event through Speaker Agency.

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Will Higham testimonials

Mike Hulse

Sales Director - Philips

Great working with William. His presentation at our sales conference perfectly fitted the tone and context we were aiming for. His thought provoking, engaging style set an agenda for change.

Matt Houston

Director of Strategy, Primark

William's talk was a great way to start our strategy conference. He brought new, provocative insights and inspired the audience to think of new ways they can serve tomorrow’s consumer.

Michaela Ridgeway,

Senior Content Editor, Financial Times Global Conferences

William gave us great insights into how consumer attitudes are changing, and the ways the audience will need to adapt to anticipate and appeal to tomorrow’s new ‘smart’ shopper.

Laura Kozasvili

Head of Events, British Property Federation

William got the brief exactly, and delivered just the kind of speech we wanted.

Kev Richardson

CEO, Ch. Inst. Logistics & Transport

Superb session, especially in the tough environs of Zoom. The delegates found it really valuable.

Charlie Gower

Head of Insight, Hiscox

He delivered great food for thought: inspiring ideas and practical stimulus for discussions and workshops.

Frequently Asked Questions About
Will Higham

Will Higham's areas of expertise lie in consumer trends and future thinking. He is a global authority on the Future of Business, with a focus on understanding and predicting trends that impact consumer behavior and business strategies.

Will Higham helps businesses anticipate and adapt to changing consumer behaviors by providing practical, data-led insights into what customers will want and expect from companies in the future. His talks offer strategic inspiration and tangible advice that businesses can apply immediately to address evolving consumer needs.

Will Higham tailors his keynotes to industries including technology, finance, retail, FMCG, entertainment and professional services. With clients ranging from Amazon and HSBC to Walt Disney and Estée Lauder, he draws on cross-sector experience to deliver insights relevant to each audience’s specific market challenges.

Yes, Will Higham offers interactive workshops and facilitated sessions alongside his keynotes. These hands-on formats help leadership teams apply trend insights directly to their own strategy, product roadmap or customer experience challenges. Contact Speaker Agency to discuss the best format for your event.

To book Will Higham as a keynote speaker, contact Speaker Agency by phone or through the enquiry form on this page. Our team will confirm availability, discuss your event requirements and provide a tailored quote.

Will Higham speaks at corporate conferences, leadership summits, board-level away days, industry forums and association events worldwide. His keynotes on consumer trends, the future of work and organisational transformation are popular with audiences in sectors ranging from finance and retail to technology and FMCG.

A standard Will Higham keynote lasts 45 to 60 minutes, though formats can be adjusted to suit your agenda. He also offers shorter conference sessions, panel contributions and half-day workshops on trend strategy and future-proofing. Contact Speaker Agency to discuss the best format for your event.

Will Higham’s speaking fee varies depending on event format, duration and location. To receive an accurate quote, contact Speaker Agency with your event details and our team will provide pricing along with availability information.

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